MASTER
 
 

Licensing Your Invention: an evening with Stephen Key

By The American Society of Inventors (other events)

Wednesday, September 14 2011 6:30 PM 9:00 PM EST
 
ABOUT ABOUT
Successful inventor and licensing expert Stephen Key has licensed more than 20 simple ideas in fields as diverse as the toy, beverage, music and drug industries. Collectively, his creations have sold more than half a billion units and generated billions of dollars of retail revenue. Along the way, they have enabled him to design the lifestyle of his dreams, living debt-free, traveling around the world for months at a time with his family and managing his business affairs with just a cell phone.

One of Stephen's most successful inventions the Spinformation® Rotating Label has sold over 400 million units worldwide. The Spinformation® label is featured on a new children’s medication product called Accudial which shows parents how to properly dose their children based on weight instead of the traditional dosing method based on age. Accudial is in thousands or stores in Canada and soon to launch in the United States. Stephen has recently been asked to join the Board of Directors for Accudial.

When you license an idea to a company they are basically renting the idea from you. You leverage their strengths, market share, shelf space, distribution and manufacturing power to get the idea to market. All of this while you spend very little to no money and without any risk. The simple steps that Stephen teaches will show you how easy it can be to bring your idea or any idea to market quickly.

Stephen Key co-founded inventRight with Andrew Krauss nine years ago to teach people Stephen's methods to license their new product ideas. His unique teaching style and patience with inventors is amazing.